Everything we run, and the number each one moves.

Every program starts with the core: confirmed-subscriber growth on our infrastructure, run end to end. Extended capabilities attach when the file, or the audit, calls for them. Each one answers to customer acquisition cost (CAC), net revenue retention (NRR), or both.

Book a call Start with the free TAM study

The capability ledgerSelect any capability for what it does, what you get and how it’s measured.
Capability	What it does	Lowers CAC
The core program, in every engagement
Issue-as-Outreach™	Confirmed, double opt-in subscribers from your exact ICP
Selective Distribution™	ICP-matched controlled circulation
Deliverability infrastructure	Isolated domains and IP pools that keep every send landing
The editorial standard	Every issue scored on seven dimensions before it ships
The Audience Ladder	Four separate counts, on human clicks, never opens	Reports both
Extended capabilities, attached when the file calls for them
Subscriber-to-Network™	Every issue rerun natively on LinkedIn
Expert interviews	Experts from your ICP interviewed for your newsletter or podcast
Executive Panel™	25–100 named executives in a quarterly pulse
Segmentation editions	A feature-led edition for each customer cohort

Where every program starts.

Before a single issue ships, we count your market and score your newsletter. If the audience isn’t there, we say so, and you keep the work either way.

AudienceOS™

Our documented B2B audience development methodology. Every capability on this page runs inside it, in this order.

Model. Name the revenue lane and the one number the program answers to.
Define. Build the ICP from your closed-won base and verify a 50,000+ contact TAM.
Grow. Acquire confirmed subscribers from that ICP on our infrastructure.
Engage. Hold every issue to the editorial standard so readers stay.
Compound. Match the file to your customers and point editions at adoption.

TAM study and newsletter audit

Your total addressable market (TAM), verified contact by contact against your ICP, plus a newsletter competitive landscape and a scored audit of your current issue.

It answers the hardest question first: whether there are 50,000+ verified contacts to build toward. Below that, Ladder targets can’t be set honestly, and the study will tell you before you spend a dollar.

Free, no commitment, and yours to keep whether or not we work together.

Get your free TAM study

The core program. In every engagement.

Done-for-you newsletter subscriber growth, run end to end as a 90-day pilot into a 12-month operating program. These five run together from day one.

Issue-as-Outreach™

Opt-in outreach into your exact ICP, built around every issue, yours or ours. Each reader confirms by double opt-in at entry, so nothing enters your list without a confirmation record.

Lowers CAC

What you get: Confirmed subscribers in your email service provider, on your domain.
How it’s reported: Every subscriber by title, seniority and account, against your verified TAM.
Why it matters: Buyers shortlist vendors they already know. A weekly issue gets you known by the accounts you want, before they’re in market.

Selective Distribution™

ICP-matched controlled-circulation growth on our proprietary deliverability infrastructure. The proven engine behind our largest programs.

Lowers CAC

What you get: Your issue in front of ICP-matched records at scale, with zero paid ads.
Track record: 2M ICP-matched records placed to date.
How it’s reported: As controlled circulation: records delivered and verified clicks. Never called subscribers. The trade-media standard BPA Worldwide has reported separately since the 1930s.

Deliverability infrastructure

Isolated acquisition domains, IP pools, warm-up governors and suppression logic. Ours to run, yours to benefit from.

Lowers CACRaises NRR

What you get: Growth at full scale from month one, without building or maintaining sending infrastructure.
Why it’s ours: This is the product, and it’s why deliverability holds. Leave, and you take the file, not the engine.

The editorial standard

Every issue, yours or ours, is scored against a seven-dimension standard before it ships. Below 35 of 50, our editors write it.

Lowers CACRaises NRR

What you get: Growth that lands on an issue worth staying for, so new readers become engaged readers.
What we need: If we write the issue, an expert on your side for 30 minutes a week.

The Audience Ladder

How we report growth. Four separate counts with fixed definitions that your CFO, your email service provider and your own team can check.

Reports both

Controlled circulation: ICP-matched records placed by Selective Distribution.
Confirmed subscribers: Double opt-in, in your ESP, on your domain. The only thing we call a subscriber.
Engaged readers: Human clicks in the trailing 90 days.
Hand-raisers: Replies and requests routed straight to your reps.
The rule: Reported on bot-filtered human clicks, never opens.

Extended capabilities. Attached when the file calls for them.

Each one extends the file you already own. The TAM study and audit tell us which ones fit, and we scope them into the statement of work.

Get chosen before the deal.

Turn readers into relationships with the people you want to sell to.

Subscriber-to-Network™

Every issue rerun natively on LinkedIn, so the work you already publish reaches your ICP in the feed as well as the inbox.

Lowers CAC

What you get: A second surface for every issue, with no new content to produce.
Best when: Your issue clears the editorial standard and your buyers are active on LinkedIn.

Expert interviews for your newsletter or podcast

We find and book experts from your ICP to interview for your newsletter or your podcast. The people you want to sell to become the voices in your issue.

Lowers CAC

What you get: A steady run of credible expert voices for your issue or show, and a first conversation with each one.
Best when: Your buyers value peer perspective, and your issue or show needs a regular source of expert content.
What it isn’t: Podcast production. We source and book the experts; recording and editing stay with you.

Executive Panel™

25–100 named executives from your ICP, recruited by phone into a quarterly pulse.

Lowers CACRaises NRR

What you get: A standing roster of named decision-makers, and quarterly findings no competitor has.
Who owns it: You do. Every panelist record is yours and exportable in full.
Best when: You want a reason to talk to senior buyers and customers every quarter that isn’t a sales call.

Get kept after it.

Your customers are in your ICP. The same weekly read keeps you in front of them between renewals.

Segmentation editions

The subscriber file matched against your customer database and grouped into cohorts by adoption. Each cohort gets its own feature-led edition, held to the same editorial standard.

Raises NRR

How it works: Cohort by product and feature use, write an edition pointed at the next thing each cohort should adopt, and attribute adoption to the channel.
Why it matters: Adoption inside the installed base is expansion revenue, the numerator of NRR.
How it’s measured: No published study ties a B2B newsletter to NRR, so we measure it, client by client.

Whatever you attach, the file stays yours.

Every capability adds to an audience you own outright. What we keep is the engine that builds it.

Yours

Exportable in full, on request, at any point.

Every confirmed subscriber: name, email, click and engagement record
Every Executive Panel member and their responses
The relationships built through expert interviews

Ours

The infrastructure is the product, and it’s why deliverability holds.

Acquisition domains and IP pools
Warm-up schedules and suppression logic
Cohort gating

Find out which capabilities fit. Forty‑five minutes.

A conversation with Aram Taghavi, founder. You leave with a verified TAM study and a scored newsletter audit, and a straight answer about what your file can support. No commitment; the TAM study and audit are yours to keep either way.

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