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Optin · Privacy

Privacy policy.

Effective 21 May 2026 · Last updated 21 May 2026

On this page
  • 01Summary
  • 02What we collect
  • 03How we use it
  • 04Sharing
  • 05Cookies & analytics
  • 06Your rights
  • 07Retention
  • 08Security
  • 09Children
  • 10Changes
  • 11Contact
Boilerplate — review with counsel before launch
Note for the dev/legal handoff: this is reasonable boilerplate written to match the brand voice. It is not legal advice. Before launching the site, have a privacy attorney review against the actual data practices Optin runs (analytics provider, email tools, CRM, etc.) and applicable jurisdictions (US state privacy laws like CCPA/CPRA, plus GDPR if EU visitors are expected).
01 · Summary

The short version.

Optin collects the minimum information we need to respond to inquiries, deliver our services, and operate this site. We don't sell personal information. We don't share data with advertisers. If you want to know what we have on you or have it deleted, email aram@tryoptin.com.

02 · What we collect

The data we hold.

When you contact us, apply to a program, or otherwise interact with Optin, we may collect:

  • Contact information — your name, business email, company, and role
  • Inquiry content — the substance of what you send us
  • Inquiry data — for Audience-to-Pipeline engagements, information you submit in initial inquiries (ICP profile, ACV range, sales motion)
  • Site usage data — basic analytics about how you use this site (pages viewed, referrer, approximate location at the country/region level)

We do not collect special-category data (race, religion, health, etc.) and we don't try to identify individuals from analytics signals.

03 · How we use it

The purposes.

We use the data we collect to:

  • Respond to your inquiry or application
  • Operate and improve the site and our services
  • Send transactional communications about active engagements
  • Comply with legal obligations

We do not use your data to train AI models, sell to advertisers, or enrich third-party marketing databases.

04 · Sharing

Who sees it.

We share data only with service providers that help us run the business — email infrastructure, CRM, analytics, hosting — and only the minimum required for them to do their job. These providers are bound by their own privacy commitments.

We don't sell your data. We may disclose information if required by law, to enforce our terms, or to protect rights, property, or safety.

05 · Cookies & analytics

What runs in the background.

This site uses minimal analytics to understand traffic patterns. We do not run advertising trackers, social pixels, or session-replay tools. Where required, we'll surface a cookie banner so you can opt in or out of non-essential analytics.

06 · Your rights

What you can ask for.

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Delete your personal information
  • Object to or restrict certain processing
  • Receive your data in a portable format
  • Opt out of "sale" or "sharing" (we don't do either, but the right exists in some US states)

To exercise any of these, email aram@tryoptin.com. We respond within 30 days.

07 · Retention

How long we keep it.

We hold contact and application data for as long as needed to operate the relationship (active inquiries, ongoing engagements, contractual obligations). Inactive records are reviewed annually and deleted unless retention is required by law or by an active engagement.

08 · Security

How it's protected.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is perfectly secure, but we work with service providers that meet industry-standard security commitments.

09 · Children

Not directed to minors.

Optin is a B2B service. The site is not directed to children under 18 and we don't knowingly collect information from anyone under 18. If you believe we have, email us and we'll delete it.

10 · Changes

Updates to this policy.

We may update this policy as the business changes. Material changes will be reflected in the "Last updated" date at the top, and — for significant changes — we'll provide additional notice.

11 · Contact

Reach us.

Privacy questions or rights requests: aram@tryoptin.com.

Optin · New York, NY · United States.

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