The reference case for every Optin engagement is below. The full-stack Audience-to-Pipeline cases are still in flight. As they close their first quarters, this is where they'll live.
01Anchor case
M&A operator audience · Selective Distribution™
Walker Deibel — operator, M&A advisor, founder of Wealth Stack Weekly — built a 300K+ ICP newsletter from zero on Optin's Selective Distribution infrastructure. Sustained 48% open rate year over year. The audience anchors Stage 1 of every Audience-to-Pipeline engagement.
The case proves the engine: verified ICP at scale, in an owned file, with no paid spend. The math holds across deal size and vertical.
Founders, search funds, micro-PE, and small-cap M&A advisors — the operator class buying and building businesses under $50M EV.
Placement-driven acquisition across our proprietary domain pool. Engagement-filtered weekly. Migrated to Walker's ESP under his brand.
Editorial discipline maintained through the ramp. Open rate did not degrade as the audience scaled — engagement filter held the line.
The audience lives in Walker's ESP, under his domain, under his brand. The compounding continues without Optin in the loop.
02Active engagements
Audience-to-Pipeline clients are running their engagements now. As each completes its 90-day cycle, the full-stack case study lives here — audience numbers, captured leads, booked meetings, closed revenue. The math gets specific.
[Placeholder] AR automation platform selling to CFOs and VPs of Finance at mid-market SaaS firms. ICP: $25M–$250M ARR. Full Audience-to-Pipeline stack.
[Placeholder] Sales-tech platform. ICP: VPs of Sales at mid-market and enterprise B2B SaaS. Audience-to-Pipeline running against high-titled segment.
[Placeholder] Vertical SaaS platform. ICP: operations leaders in a defined industry vertical. Full stack with content layer co-owned by client team.
03 · Become a case
Audience-to-Pipeline clients become the named, published case studies for their vertical. ICP, ACV, and sales motion screened in advance.